Chapter 2 – Identifying Competitive Advantage Introduction What is competitive advantage? - A product or services that an organization’s customers place a greater value on than similar offerings from a competitor - Unfortunately, CA is temporary because competitors keep duplicate the strategy. - Then, the company should start the new competitive advantage Michael Porter’s Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment 1. Buyer Power · High – when buyers have many choices of whom to buy · Low – when their choices are few ·