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MGT300

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    CHAPTER 1 - BUSINESS DRIVEN TECHNOLOGY   Learning outcomes - compare management information system (MIS) and information technologies (IT) - describe the relationship among people, information technology, and information - identify four different department in a typical business and explain how technology helps them to work     together. - compare the four the different types of organizational information cultures and decide which cultures applies to your school. INFORMATION TECHNOLOGY’S ROLE IN BUSINESS  -Information technology is everywhere in business.       INFORMATION TECHNOLOGY’S IMPACT ON BUSINESS OPERATION     INFORMATION TECHNOLOGY BASICS - Information technology (IT) - a field concerned with the use of technology in managing and processing information. - Information technology is an important enabler of business success and innovation - Management information system (MIS)-a general name for the business function a
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Chapter 14 – Creating Collaborative Partnerships TEAMS, PARTNERSHIPS AND ALLIANCES Ø   Organizations create and use teams, partnerships and alliances to; §   Undertake new initiatives §   Address both minor and major problems §   Capitalize on significant opportunities Ø   Organizations create teams, partnerships and alliances both internally with employees and externally with other organizations Ø   Collaboration system – supports the work of teams by facilitating the sharing and flow of information Information partnerships with other organizations Ø   Organizations from alliance and partnerships with other organizations based on their core competency §   Core competency – An organization’s key strength, a business function that it does better than any of its competitors §   Core competency strategy – Organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business p
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Chapter 13 – Creating Collaboration Partnership through E-business E BUSINESS Ø   The internet is a powerful channel that presents new opportunities for organization to; §   Touch customers §   Enrich products and services with information §   Reduce costs Ø   How do ecommerce and e business differ? §   Ecommerce – the buying and selling of goods and services over the internet §   E business – the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners Industries Using E business  E BUSINESS MODELS Ø   E business model – An approach to conducting electronic business on the Internet  Business-to-Business (B2B) Ø   Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.  Business-to-Consumer (B2C) Ø   Common B2C
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Chapter 12 - Integrating The Organization From The End To End - Enterprise Resource Planning Enterprise Resource Planning (ERP) It serves as the organization’s backbone in providing fundamental decision making support. It enables people in different business areas to communicate.  ERP system helps an organization to obtain operational efficiencies, lower costs, improve supplier and customer relations, and increase revenues and market share. The heart of an ERP system is a central database that collects information from and feeds information into all the ERP system’s individual application components (called modules), supporting diverse business function such as accounting, manufacturing, marketing, and human resources.   ERP automates business processes such as order fulfillment- taking an order from a customer, shipping the purchase, and then billing for it.  ERP Integration Data Flow  ERP Process Flow   Bringing the Organization Together   ERP enables emp
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CHAPTER 11 - BUILDING A CUSTOMER CENTRIC ORGANIZATION - CUSTOMER RELATIONSHIP MANAGEMENT ADVANTAGES OF CUSTOMER RELATIONSHIP MANAGEMENT provide better customer service make call centers more efficient cross sell products more effectively  helps sales staff close deals faster simplify marketing and sales processes discover new customers increase customer revenues RECENCY, FREQUENCY, AND MONETARY VALUE Recency - how recently a customer purchased items Frequency - how frequently a customer purchased items Monetary value - how much a customer spends on each purchase EVOLUTION OF CRM CRM reporting technology - help organization identify their customers across other applications CRM analysis technologies - help organization segment their customers into categories such as best an worst customer CRM predicting technologies - helps organizations make predictions regarding customer behavior such as which customers are at risk o
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Chapter 10 – Extending the Organization – Supply Chain Management  BASICS OF SUPPLY CHAIN SCM   – the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability  The supply chain has three main links. 1.       Materials flows from suppliers and their upstream suppliers at all levels  2.       Transformation of materials into semi-finished products, or the organization’s own production processes 3.       Distribution of products to customers and their downstream customers at all levels INFORMATION TECHNOLOGY’S ROLE IN THE SUPPLY CHAIN   Information technology’s primary role in SCM is creating the integrations or tight process and information linkages between functions within a firm such as marketing, sales, finance, manufacturing, and distribution – and between firms, which allow the smooth, synchronized flow of both information and product between customers, suppliers and
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